A social media mood board will help tell your audience what you like to do and acts as a form of self-expression. On social media we want to present our best foot forward, whether it is designing, photography, fashion, or drawing. The example below uses a range of dark and black colors and visually presents a punk aesthetic. This mood board can include the brand logo, colors associated with the brand, products, artists, endorsements, models, and more. A good marketing strategy uses a mood board to help illustrate a visual theme which may also be used as an advertising tool. A brand’s identity hinges on its overall theme and direction. If you want to have a successful marketing campaign, then you should use a marketing mood board, and leverage it to your advantage. This helps push the company in a specific direction and ensures consistency in its marketing. An upcoming brand can use the mood board to conceptualize and ideate the brand, whilst established brands can use the mood board retroactively as a reminder of their overall concept. The mood board will be composed of pictures of the resort including the interior lobby, the beach, and/or the pool, and the various rooms, and suites.īrands can use mood boards to help improve or start their business mood board. This can also be utilized by a travel agency or an advertising firm to project the product that they offer. When brainstorming a concept for a resort or the interior of one, a resort mood board can be used to help inspire the overall look and feel of the resort. A few examples of things that can be compiled in the summer-themed mood board are pastel colors, pictures of childhood mementos, pictures of the beach, cool drinks, and other summer vibes. A personal summer mood board is a great gift to give someone who wants to move on from their winter. One of the advantages of using a mood board is its ability to evoke a specific feeling, upon viewing it. The example below is a mood board made to plan out someone’s birthday, it’s designed with pastel colors, complemented by a soft bohemian style all of which will be used to determine the overall look of the party. The content of the mood board should all be related to the themes of the event, an example would be a football-themed mood board for a football team’s victory party. The event mood board can be used to plan for weddings, parties, and more. This can be done by putting various images of previous customers experiencing the vacation, and pictures of various landscapes, like a beach, a vintage winery, or a quaint little rustic village.Ī mood board can be also used to plan out and prepare for an event. A vacation mood board can convey what a customer can expect to feel and see when they take a vacation to a certain spot. Mood boards can be used to help entice customers to go to their local travel agencies or offices. In the example mood board below, the Instagram shop uses images of their makeup, models wearing said makeup, and the color tones the shop uses. This mood board will be composed of various layouts, colors, images, artworks, products, concepts, and more. A good influencer, freelancer, business owner, or marketing team will be able to utilize this type of mood board to flesh out a specific aesthetic, portfolio, and style of their Instagram page. The travel mood board is a great way to share your traveling experiences on social media apps or websites such as Instagram, Tumblr, Facebook, and Pinterest.Īn Instagram mood board can serve as a good visual tool to amp out the theme, brand, and overall aesthetic of one’s Instagram. The mood board can serve as inspiration or a way to manifest and relive that moment. This mood board can contain various pictures of nature and other landscapes, such as the summer beaches, the autumnal roads, and the cool winter landscapes, you want to experience or have experienced. These mood boards can either be used in both a personal or a professional capacity.Ī mood board can be styled and designed in different themes, a travel mood board can help a person visualize the place that they want to travel to or have traveled in. This means that a mood board is used by designers, writers, artists, planners, and other professionals to ensure a clear process and to present a clear visual idea to those who view it.Ī mood board is an artistic tool composed of various images, texts or notes, concepts, or anything interrelated with one another, all arranged to project a unified visual concept, aesthetic, or theme. A mood board is defined as a collage of various things that will be used to set a tone, bring up specific emotions, and project a specific style, aesthetic, and theme.
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